Consumer Activation & Experience Creation
From in-store events to sampling programs to influencer collaborations. The goal is to create touchpoints that feel premium, helping consumers experience the craftsmanship.
Key services
Event & Launch Programming: Organizing press previews, boutique events, and intimate brand immersions that showcase each fragrance story.
Sampling & Discovery Initiatives: Designing strategic sampling paths mailers, boutique programs, curated kits to drive trial among qualified consumers.
Influencer & Creator Partnerships: Partnering with voices who speak credibly to luxury fragrance audiences to generate elegant, authentic visibility.
Why choose us
Years of experience
Customized solutions
Great results
Consumer Activation & Experience Creation
We believe niche perfume must be felt, not just displayed. That’s why NÍVEL invests heavily in memorable, sensory-driven activations: artisan-style sampling programs, intimate launch events, curated storytelling experiences, and partnerships with creators who resonate genuinely with the brand ethos. Every activation is designed to heighten desire and deepen understanding, helping consumers build an emotional connection with the fragrance house one that ultimately drives advocacy and sustained growth.